E-commerce or online shopping is of great trend in these days. The scenario of buying things offline has been changing now. The reason for the change can be attributed to price, replacement, returns, exchanges, on-time delivery, customer satisfaction, etc. Though, one of the few drawbacks includes returns once the item is found defective after payment and delivery is a major concern. This is why people prefer direct shopping in retail market, so that they can check the item before paying and get it delivered.
The giants of e-commerce area are boosting up their sales and increase their customer quantum by offering discounts and easy returns and replacements. This is one major criterion which pulls customers into their buying zone. The other concern is over the payment i.e. usage of debit/credit cards. To ease the business, e-retailers have introduced cash on delivery as a new form of shopping to get the trust of consumers. Though the e-market companies have gained trust worthiness and confidence over buying online, no e-merchant has introduced check and pay delivery which is a must expected facility for a customer. Even-though, traders have so many options that include replacement and/or returns on condition i) item defective ii) damaged during shipping iii) item not met the quality iv) wrong item delivered and v) item no longer needed.
The above said conditions are valid and consumers are in mind-set of taking any one of the terms said above. But, no vendor has come out with an option of check and pay delivery that makes consumers hassle free from returns and exchanges. Few start-ups have also the listed options but their customer service will be very poor and the consumer has to be behind them to get a return or refund. Few other sellers do not take return on their own where they demand the consumer to return on their own through parcel services which is another head-ache for a client. To avoid such nuisances, people prefer to buy offline.
But, Festivezone an e-commerce cracker giant has come out with a choice of making check and pay during delivery. This is a welcoming one and will be a trend in the next few years, where other giants will also introduce this feature to gain consumer base and confidence. In this unique possibility, customer can open the package of the item and can check. Payment can be done once satisfied with the quality of the product and damages or can return if the product is unsatisfactory or damaged.
There is a habit of human to touch and feel the item before the purchase to get complete satisfaction which is present in offline shopping and absent in online. The process of creating a facility to a customer to check and pay before payment is an awesome feature likely to be implemented in future by e-retailers. This will promote the company to conquest the trust of customers in majority. Often times, the return logistics is mainly due to wrong/ mismatch in the order. In the case of customers opting for check and pay, reverse logistics requirement is drastically reduced because the customer confirms the purchase decision.